Mini-LED technology, big entertainment impact

Ahead of the 2023 Consumer Electronics Show (CES®), we’re excited to announce the rollout of our new Mini-LED offering across our ULED range this year, with class-leading Mini LED X technology to star in our flagship models. As a market leader in Mini-LED technology, we’re proud to be announcing this new addition at CES® 2023 – a global stage where major brands launch the latest products and offer a glimpse into the future of consumer electronics.

The power of Mini-LED X

If you’re wondering what Mini-LED X is, it is our class-leading technology that will redefine the entertainment experience by delivering the most detailed display to date. This means brighter and sharper images, an enhanced gaming experience plus stunning sound quality – all in one TV. Designed with Australian homes in mind, our flagship model has also been equipped with a new Dynamic X Display which is capable of five times less reflection, meaning you get to enjoy truly breathtaking images no matter which room your TV is in

Brighter. Bolder. Better.

Boasting up to 20,000 backlights that deliver 2,500+ nits of unmatched brightness and 5,000+ dimming zones, the 85-inch Mini-LED X option delivers unparalleled image detail, pure clarity and depth as well as a viewing experience like no other. It is also enhanced by Hisense’s proprietary Hi-View X engine, which delivers 65,536 levels of brightness management to harness that intensity.

We’re also proud to announce that this TV range is one of the few in Australia with IMAX enhanced certifications on top of our HDR10+ and Dolby Vision IQ technology, which together, creates a truly breathtaking scene, no matter what you’re watching.

Immerse yourself in the audio action

Aside from incredible image quality, the new flagship model will also have you feeling like you’re a part of the scene and right in the moment thanks to the introduction of CineStage X Surround. This is brought to life with built-in 4.1.2 true surround sound and Dolby Atmos performance plus upfiring and built-in side speakers, meaning you get to enjoy powerful sound without the need to invest in an additional sound bar.

Intuitive and seamless

Underpinning the entire 2023 range is our latest version of our proprietary operating system – VIDAA U7. This interface makes it easy to search endless content across the very best in entertainment including Binge, Apple TV+, Disney +, and 9Now, with more to come. This smart operating system also allows you to switch quickly between apps and connected devices and experience convenient voice-powered search and control without the need for extra devices.

Made for all

No matter who you are and how you enjoy your entertainment – from movie and TV buffs to gamers, sports fans and music lovers, our new flagship model is bound to impress.

As Head of Marketing at Hisense ANZ, Gideon Lui says “What better way to celebrate the 10-year anniversary of our ULED range than to offer our customers this impressive Mini-LED X technology for our performance-focused flagship model, and deliver the very best for Australian consumers.”

We can’t wait to share more on our 2023 TV range soon as well as more exciting  announcements on our latest innovations, events and products to come from our time at CES®, so stay tuned!

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