Picture perfect: Hisense ULED 8K TV to debut from February 2021

*The Hisense ULED 8K TV is 8KA and 8K Ultra HD Certified and uses sophisticated upscaling technology powered by Artificial Intelligence (AI) to deliver astonishing resolution and impeccable detail

*Premium picture and sound quality are front-and-centre with Dolby Vision ™ HDR and Dolby Atmos® Audio across the entire 2021 Hisense ULED TV range, while select TVs are IMAX Enhanced

*Hisense’s 2021 ULED TVs are ready for next-gen gaming thanks to the introduction of Game Mode Pro, including HDMI 2.1 features like Variable Refresh Rate, Auto Low Latency Mode, and eARC.


SYDNEY, 7 January 2020 – Hisense Australia today reveals its 2021 ULED TV range, including the imminent launch of the Hisense ULED 8K TV which will be available for sale in 65, 75 and 85-inch models at retailers across Australia from February. The first model to arrive in market will be 75 inches and boast a Recommended Retail Price of $6,999.00.

Hisense’s first ever 8K TV to hit the Australian market, the U80G is 8K Ultra HD Certified and is packed with leading sound and image technologies, including Quantum Dot Colour, Full Array Local Dimming Pro, Dolby Vision ™ HDR and Dolby Atmos® Audio.

AI-powered upscaling

For unparalleled image clarity, the TV is armed with Hisense’s proprietary Hi-View Engine Pro, which leverages Artificial Intelligence (AI) to recognise and upscale low-resolution content to impeccable 8K quality from a variety of content sources. This means users can watch live TV, enjoy the best streaming platforms and even play video games upscaled to 8K resolution, providing the highest quality viewing experience at all times.

Andre Iannuzzi, Head of Marketing at Hisense Australia, said: “8K is an incredibly exciting innovation and we are very proud to introduce the new Hisense ULED 8K TV, which uses sophisticated, AI-powered upscaling technology to elevate and optimise image quality no matter the source, be that free-to-air TV, streaming or gaming.”

“With its optimised upscaling capabilities, the TV generates images with impeccable, true-to-life detail, and together with its advanced audio features, creates an at-home viewing experience that is truly spectacular. We look forward to seeing it in Australian homes this February,” he added.

Joining the Hisense ULED 8K TV is a variety of ULED 4K TVs that are equipped with Quantum Dot Colour, Dolby Vision ™ HDR and Dolby Atmos® Audio, including a number that are IMAX Enhanced. In addition to the 2021 ULED TV range, a UHD TV will also be available in an array of sizes, such as a big screen 98-inch offering.

In order to receive IMAX Enhanced certification, displays must meet additional requirements over and above what most 4K UHD TVs deliver today. In line with this, Hisense’s new ULED 8K TVs meet carefully prescribed performance standards across viewing mode, resolution, colour, brightness, contrast, and sound capabilities. These stringent audio and video specifications have been defined by a certification committee of IMAX, DTS and Hollywood’s leading technical specialists to ensure all IMAX Enhanced devices deliver the highest-quality playback of picture and sound.

“Our 2021 ULED TV range is all about giving Australians access to some of the highest quality TV technologies and features available. We’re not just talking about those at the top of the range – from our ULED 8K TV offering through to our ULED 4K models, Australians can enjoy the likes of Dolby Vision ™ HDR, Dolby Atmos® Audio, eARC, VRR, HDMI 2.1 and far-field voice control,” said Iannuzzi.

Serious about gaming

Australians looking for a TV that is optimised for gaming can take their pick from the 2021 ULED TV range, with all TVs featuring Hisense’s new Game Mode Pro. Equipped with Variable Refresh Rate (VRR) and AMD FreeSync™ technologies to reduce lag and shuttering during gameplay, HDMI 2.1 to enable 8K passthrough and Auto Low Latency Mode (ALLM) for a smooth and responsive gaming experience, Game Mode Pro provides the very best gaming experience.

The units also feature eARC which allows for the transmission of the highest quality audio by offering increased bandwidth and speed.

Improved cable management across the ULED TV range is also good news for gamers, enabling them to better organise cords and connections to various consoles and third-party devices.

Hands-free control

Hisense 2021 4K ULED TVs will be powered by the latest iteration of Hisense’s proprietary Operating System (OS), VIDAA U5, and will have Google Assistant built-in* in addition to Amazon Alexa, eliminating the need for a third-party device to enable voice control. Providing Australians with a range of Smart TV options, Hisense’s 8K ULED TV offering will be an Android TV.

The new range will help Australians realise the full potential of voice control, with all of the 2021 Hisense ULED TVs integrating far-field microphones with sophisticated voice recognition technology that picks up commands from across the room. Far-field allows users to make completely ‘hands-free’ voice commands, eliminating the need to hold down a microphone button on a remote.

More information about these TVs and others in the 2021 Hisense range will be shared in the lead up to and during the Consumer Electronics Show, which is being held virtually from January 11 – 14, 2021.

To keep across the latest CES news from Hisense Australia, visit: https://ces2021.hisense.com.au/

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