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Hisense Australia’s consumer electronics blog

Hisense Becomes Official Sponsor of 2018 FIFA World Cup™

by Andre Iannuzzi on 6 April 2017
Liu Hongxin and Fatma Samoura President Liu Hongxin of Hisense and FIFA Secretary General Fatma Samoura at the Official Announcement.

Hisense Australia is thrilled to announce that our parent company has become the Official Television Sponsor of the 2018 FIFA World Cup Russia™. As an Official FIFA World Cup™ Sponsor, Hisense will engage in a number of global marketing and advertising activities for the upcoming FIFA Confederations Cup 2017 and lead up to the 2018 FIFA World Cup in Russia.

It’s no doubt that Australia is a country that loves soccer — with previous tournament matches reaching millions of homes, and Australia accounting for 71% of all of the Oceania region audience. *1

With consumers embracing the brand, making Hisense a market leader in televisions in Australia, the timing of this sponsorship announcement is perfect. As the Official Television of the 2018 FIFA World Cup™, Hisense will have access to marketing opportunities both on and off the pitch, with branding across two upcoming FIFA events including billboards, stadiums and on-screen credits. *2

We expect the 2018 FIFA World Cup™ sponsorship will see Hisense reach over 200 territories across the globe, greatly enhancing our brand exposure locally and internationally.

The FIFA World Cup™ brings together the highest levels of competition and prestige in global football, making it the perfect sports event for us to be a part of. Millions of Australians tune into the FIFA World Cup™ every four years, and for them to see Hisense as a key part of all that excitement is such a terrific opportunity for our brand both here in Australia and across the globe.

In addition to offering Hisense technical expertise and products throughout the 2018 World Cup, the business will engage in a joint research and development initiative with FIFA to further push the boundaries of display technology.

Sport has always been something that really resonates with us as a brand. Hisense Australia will continue to build solid brand awareness locally through engagement in sports marketing of high-profile sporting events. To date, we have sponsored The Australian Open, Formula 1® Rolex Australian Grand Prix, The NBL and the UEFA’s Euro 2016. These activities, coupled with Hisense’s innovative high-value products, have helped the brand maintain its status as the No.3 television manufacturer worldwide into 2017. *3

We now look forward to the 2018 FIFA World Cup™ in Russia.

 

Andre Iannuzzi

Hisense Australia’s Head of Marketing

 

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2018 FIFA World Cup Offical Sponsor Press Conference

2018 FIFA World Cup Offical Sponsor Press Conference


President Liu Hongxin of Hisense and FIFA Secretary General Fatma Samoura with Offical Merchandise

President Liu Hongxin of Hisense and FIFA Secretary General Fatma Samoura with Offical Merchandise


2018 FIFA World Cup Trophy

2018 FIFA World Cup Trophy

*1 According to 2014 FIFA World Cup Brazil Television Audience Report

*2 On screen credits refers to a corporate logo that appears on TV broadcasts as a background to the score-line.

*3 According to 2016 global TV unit sales data reported by IHS Markit

News

Andre Iannuzzi

Head of Marketing at Hisense Australia

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