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Overview of Hisense Australia

Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd. headquartered in Qingdao, China.

Hisense Australia's objective is to gradually introduce the full range of Hisense products into the Australian market.

As the Australian marketing arm of its China-based parent, Hisense Australia distributes products through major national Australian retailers as well as regional outlets across Australia Hisense Australia employs and manages an aggressive Australian Research and Development (R&D) effort that work in unison with Hisense engineering teams overseas.

Hisense Australia Pty Ltd is already positioned to continue to grow its high-tech R&D facility to support a worldwide sales network and to promote and market the Hisense brand of high quality consumer electronic products throughout Australia. As a member of the Hisense Global Network of companies, Hisense Australia engages in international economic and technical cooperation with a wide range of global partners.

 

Corporate Profile

Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 75,000 worldwide. Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognized as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association. Its 20+ subsidiaries are in the multimedia, household appliance, telecommunications, information technology, technology services, and real estate industries, while its products are sold in over 130 countries and regions throughout the world.

At Hisense, the emphasis is placed on innovation and quality. The company has a global R&D network of over 3000 engineers and has a national-level R&D Centre, a post-doctoral research workstation, and a state-of-the-art multimedia technology laboratory. It has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. In addition, Hisense has partnerships with IBM, Hitachi, Whirlpool, and AMD for the development and marketing of air-conditioners, refrigerators, and information technology.

Hisense Co. Ltd is currently experiencing a 10 percent year-over-year growth. While enhancing its global presence, Hisense will continue pursuing growth in the multimedia, household appliance, mobile communications, and information technology industries.

Business Domain

Transport & Telecoms

Transport & Telecoms

A self-adapting traffic signal and public transport management systems developer deployed and utilised in Beijing for the 2008 Beijing Olympics.

Home Appliances

Home Appliances

The 2nd largest refrigerator market share in China.

Consumer Electronics

Consumer Electronics

The world’s 3rd largest TV brand as reported by IHS data 2015

Innovations

  • In 2008, Hisense developed HICON, its intelligent transportation system. The HICON system, composed of self-adapting signaling and public transportation management, was utilized in the 2008 Beijing Olympic Games.

  • In 2008, Hisense became the first and the only enterprise in the world, which independently developed and  manufactured 10G PON photoelectric modules. It became the leading supplier of 10G PON photoelectric modules for large equipment in the global communications industry.

  • In 2008, Hisense launched its own LED backlight LCD TV, which made it the only enterprise in China and one of the only three enterprises in the world to place this type of TV on the market.

  • In 2014, Hisense developed the all-new technology, Degerm & SPA, which creatively combines with the positive and negative ion degerming technology and the ion hydrating preservation technology to keep food healthier and fresher. 

Company Structure

Hisense Electronic Industry Holdings Co., Ltd.

Hisense Intelligent Commercial Equipment Co., Ltd.

Qingdao Hisense Hitachi Air-conditioning Systems Co., Ltd.

Hisense Ronshen(Guangdong)Refrigerator Co., Ltd.

Hisense Kelon(Guangdong)Air-conditioning Co., Ltd.

Hisense Ronshen(Guangdong)Freezer Co., Ltd.

Guangdong Kelon Fittings Co., Ltd.

Hisense Electronic Industry Holdings Co., Ltd.

Hisense Intelligent Commercial Equipment Co., Ltd.

Qingdao Hisense Hitachi Air-conditioning Systems Co., Ltd.

Hisense Ronshen(Guangdong)Refrigerator Co., Ltd.

Hisense Kelon(Guangdong)Air-conditioning Co., Ltd.

Hisense Ronshen(Guangdong)Freezer Co., Ltd.

Guangdong Kelon Fittings Co., Ltd.

Capacity

Televisions 13 million units per year

Communications 8 million units per year

Refrigerator 7 million units per year

Air Conditioners 7 million units per year

Washing Machines 2.1 million units per year

capacity map
investors

Investors

Hisense Electric Co., Ltd. (HEC) is a publicly traded company listed on the Shanghai Stock Exchange since April 1997. HEC is a reputable home appliance company in China involved in the research, development, manufacturing and marketing of TVs, digital TV broadcasting equipment, and information network terminal products. As the largest subsidiary in Hisense Group, HEC possesses the most advanced DTV production lines in China and has an annual output of over 16.1 million TVs.

Social Responsibility

Citizenship

Promoting public welfare, respecting our differences and discovering our similarities across the world.

Hisense believes that Social Responsibility is the foundation to becoming a respected global brand. Our associates and our customers come from around the world. We believe, to be successful, it is our responsibility to conduct our business ethically and with a high degree of sensitivity toward social, cultural, economic and environmental issues. We also believe in supporting our local communities to make the world a better place.

E-Waste & Sustainability

Hisense cares about preserving our environment for future generations. We develop innovative products that grow our brand footprint while at the same time decrease our carbon footprint.

Electronic Waste: Hisense’s disposal of electronic waste (e-waste) adheres to regulations in the support of a greener environment for generations to come.

Energy Efficient Products: Hisense utilizes the latest technology to develop low energy consuming products out of materials that are safer for the environment.

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