Overview of Hisense Australia

Established in 2006, Hisense Australia Pty Ltd is an Australian-based subsidiary of Hisense Company Ltd. headquartered in Qingdao, China.

It has since become one of Australia’s leading Consumer Electronics and Home Appliance brands, offering consumers high quality solutions across a growing range of product categories including TV, sound, refrigeration, laundry and air conditioning.  These products are distributed via more than 1,000 retail stores nationally, including major national Australian retailers and regional outlets across the country.

A member of the Hisense Global Network of companies, Hisense Australia harnesses the very best innovation and technology of its global counterparts, while ensuring its local offering meets the unique and evolving lifestyle needs of Australians.


Corporate Profile

Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 100,000 worldwide. Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognized as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association. Its 20+ subsidiaries are in the multimedia, household appliance, telecommunications, information technology, technology services, and real estate industries, while its products are sold in over 160 countries and regions throughout the world.

At Hisense, the emphasis is placed on innovation and quality. The company has a global R&D network of over 3000 engineers and has a national-level R&D Centre, a post-doctoral research workstation, and a state-of-the-art multimedia technology laboratory. It has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. In addition, Hisense has partnerships with IBM, Hitachi, Whirlpool, and AMD for the development and marketing of air-conditioners, refrigerators, and information technology.

In 2023, Hisense Group’s revenue will exceed 200 billion yuan, of which overseas markets account for more than 42% of the group’s total revenue. While enhancing its global presence, Hisense will continue pursuing growth in the multimedia, household appliance, mobile communications, and information technology industries.

Leveraging the power of sports marketing, Hisense has sponsorships across major sporting codes and teams including the EURO 2024™, NRL, NBA, Paris Saint-Germain, FIFA World Cup Qatar 2022™ and more.

Business Domains

Transport & Telecoms

A self-adapting traffic signal and public transport management systems developer deployed and utilised in Beijing for the 2008 Beijing Olympics.

Home Appliances

Hisense has established a strong presence in the home appliance category, most notably achieving the 2nd largest refrigerator market share in China. In Australia, Hisense offers a wide range of solutions in the home appliance category including:

  • Refrigeration (French Door Fridges, Bottom Mount Fridges and more)
  • Laundry (Front Load Washers and Heat Pump Dryers)
  • Wine Cabinets
  • Dishwashers
  • Air Conditioning

Consumer Electronics

Hisense has a well established history when it comes to the Consumer Electronics category including being the world's 3rd largest TV brand as reported by IHS data 2015. In Australia, Hisense brings a large variety of TV, Laser TV and Soundbar solutions to the Consumer Electronics category including:

  • ULED Mini-LED TVs
  • Mini-LED TVs
  • 4K UHD TVs
  • TriChroma Laser TVs
  • Dolby Atmos Soundbars


In 2008, Hisense developed HICON, its intelligent transportation system. The HICON system, composed of self-adapting signaling and public transportation management, was utilized in the 2008 Beijing Olympic Games.

In 2008, Hisense became the first and the only enterprise in the world, which independently developed and manufactured 10G PON photoelectric modules. It became the leading supplier of 10G PON photoelectric modules for large equipment in the global communications industry.

In 2008, Hisense launched its own LED backlight LCD TV, which made it the only enterprise in China and one of the only three enterprises in the world to place this type of TV on the market.

In 2014, Hisense developed the all-new technology, Degerm & SPA, which creatively combines with the positive and negative ion degerming technology and the ion hydrating preservation technology to keep food healthier and fresher.


Promoting public welfare, respecting our differences and discovering our similarities across the world.

Hisense believes that Social Responsibility is the foundation to becoming a respected global brand. Our associates and our customers come from around the world. We believe, to be successful, it is our responsibility to conduct our business ethically and with a high degree of sensitivity toward social, cultural, economic and environmental issues. We also believe in supporting our local communities to make the world a better place.

E-Waste & Sustainability

Hisense cares about preserving our environment for future generations. We develop innovative products that grow our brand footprint while at the same time decrease our carbon footprint.

Electronic Waste: Hisenses disposal of electronic waste (e-waste) adheres to regulations in the support of a greener environment for generation's to come.

Energy Efficient Products: Hisense utilises the latest technology to develop low energy consuming products out of materials that are safer for the environment.

Sustainable Packaging: Hisense is proud to be an active member of the Australian Packaging Covenant Organisation (APCO). Through this partnership, we are at the forefront of driving positive change in creating a circular economy for packaging in Australia. By collaborating with APCO, we continuously seek innovative ways to enhance our packaging standards and reduce waste. This commitment aligns with our broader mission of environmental responsibility, as we strive to set new benchmarks for sustainability within the industry. Working hand-in-hand with APCO, Hisense remains dedicated to making a meaningful difference in the way we package and deliver our products, paving the way for a greener and more sustainable future.

Link to the full report and action plan can be found here.

Company Structure

  • Hisense Electronic Industry Holdings Co., Ltd.
  • Hisense Intelligent Commercial Equipment Co., Ltd.
  • Qingdao Hisense Hitachi Air-conditioning Systems Co., Ltd.
  • Hisense Ronshen(Guangdong)Refrigerator Co., Ltd.
  • Hisense Kelon(Guangdong)Air-conditioning Co., Ltd.
  • Hisense Ronshen(Guangdong)Freezer Co., Ltd.
  • Guangdong Kelon Fittings Co., Ltd.
  • Hisense Electronic Industry Holdings Co., Ltd.
  • Hisense Intelligent Commercial Equipment Co., Ltd.
  • Qingdao Hisense Hitachi Air-conditioning Systems Co., Ltd.
  • Hisense Ronshen(Guangdong)Refrigerator Co., Ltd.
  • Hisense Kelon(Guangdong)Air-conditioning Co., Ltd.
  • Hisense Ronshen(Guangdong)Freezer Co., Ltd.
  • Guangdong Kelon Fittings Co., Ltd.


Televisions: 13 million units per year

Communications: 8 million units per year

Refrigerators: 7 million units per year

Air Conditioners: 7 million units per year

Washing Machines: 2.1 million units per year

capacity map


Hisense Electric Co., Ltd. (HEC) is a publicly traded company listed on the Shanghai Stock Exchange since April 1997. HEC is a reputable home appliance company in China involved in the research, development, manufacturing and marketing of TVs, digital TV broadcasting equipment, and information network terminal products. As the largest subsidiary in Hisense Group, HEC possesses the most advanced DTV production lines in China and has an annual output of over 16.1 million TVs.

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