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Hisense Becomes Official Sponsor of FIFA World Cup Qatar 2022™

by Peter Maricic

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April 30, 2021

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There’s nothing secret about it. At Hisense, we’re all massive sports fans, from homegrown NRL right here in Australia, to world-class soccer, we love it all. That’s why it gives us enormous pleasure to announce our official sponsorship of the FIFA World Cup Qatar 2022™. 

The World Cup is without doubt the greatest sporting spectacle on the planet. We’re thrilled to be able to bring Hisense TV owners and football fans closer to the action with our exclusive partnership that will see audiences engaging in new and exciting ways. 

This isn’t our first foray into the world of football, however. You may remember back when Hisense was also an official sponsor of FIFA World Cup Russia™ 2018. That year, France took home the title after a 4-2 thriller against Croatia. 2022 will see even more footballing action, this time in Qatar, the first ever Arab nation to host the tournament. 

By rejoining the roster of commercial partners for 2022, Hisense will gain exclusive rights to official content which will see bespoke video-on-demand available, ranging from past tournaments to current programming, all of which will be available on Hisense’s integrated VIDAA smart TV platform. 

With football playing such a pivotal and uniting role in the world, the FIFA World Cup Qatar 2022™ is the celebration we’re all looking forward to. 

At Hisense, we’re glad to be onboard with such a fabulous tournament and to be able to bring Australian fans and Hisense TV owners closer to the action. 

The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022. 

For more information on the event, visit FIFA.com.

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